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WD Launches New Products for 2011

February 3, 2011 1 comment

January 25, 2011 – Western Digital Philippines held a press launch for several new products for their internal, external hard drives and multimedia devices.

The following products were introduced to the members of the media:

a.) WD Caviar Green 3TB SATA 6 Gbps Internal Hard Drive

b.) WD TV Live Hub with 1TB internal HDD

c.) WD Live Book External Hard Drive

I’m personally exited with the 3TB drive as it would help in storing my tons of photos, videos and games all in just one drive (as back-up copies downloaded from marketplace or from my camera/s).

Also I find the Live hub to be a nice alternative to running a pc with media center turned on. It serves as a storage device, web browser (it comes with web-apps) and media server.

Aside from the three new drives and devices, the WD iPod/iPhone/iPad application was demoed to the audience.

 wdfDesktop_CaviarGreen_SATA64wdfWDTV_LiveHubwdfMB_Live

Below is the official Press Release of WD:

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PRESS RELEASE

Manila, Philippines – January 25, 2011—Western Digital®, a leader in the desktop, mobile, high-capacity enterprise and consumer markets for hard drives, today showcased to the local media covering the Information technology and lifestyle beats the capabilities and features of its various solutions, including its popular digital home entertainment media center and its newest storage products and technologies.

The WD Caviar® Green™ 3TB is currently the world’s largest capacity SATA hard drive available in the market. As the latest member of its WD Caviar Green family of SATA hard drives, the new eco-friendly hard drives deliver up to a massive 3 terabytes (TB) of storage capacity on a single drive by utilizing 750 GB-per-platter areal density.

Drives with capacities in excess of 2.19 TB currently present barriers for PC hardware, firmware and software. To satisfy the new set of requirements of which users must be aware to successfully integrate larger capacity drives, WD is bundling its WD Caviar Green 2.5 TB and 3 TB hard drives with an Advanced Host Controller Interface (AHCI)-compliant Host Bus Adapter, which will enable the operating system to use a known driver with correct support for large capacity drives.

This 5th generation of WD Caviar Green product line thus serves as Western Digital’s answer to the growing and continuing global demand for higher-capacity hard drives as well as for devices which require lower power consumption and cool, quiet operation.

Also shown today were two latest hard drive technologies namely SATA 6 Gb/s and Advanced Format Technology (AFT).

Over the years, the industry has increased bus bandwidth from PATA through SATA 1.5 Gb/s and SATA 3 Gb/s to meet the demand for higher transfer rates. The next evolution will be SATA 6 Gb/s. WD is leading the way with a full range of SATA 6 Gb/s hard drives that offer improved performance and provide compatibility with legacy systems while ensuring 6 Gb/s optimization with next-generation PC platform.

WD is changing the way data is stored on the media by offering drives with Advanced Format Technology (AFT). By changing the size of the sectors on the media from 512 bytes to now store 4,096 bytes, more data can be packed on the media. The Advanced Format Technology paves the way for the drive industry to continue to increase areal density and develop higher capacity drives. AFT improves burst error correction by 50% through the use of larger ECC (error correction code) code word.

Last but not least, WD introduced the star of the show, the WD TV® Live Hub™ media center, WD’s home digital entertainment concept. The WD Live Hub media center is a full-HD 1080p media player with a 1 TB built-in network hard drive that enables users to play all their personal content on any screen while at the comforts of their home. It plays a wide variety of media file types, including popular Full-HD video formats like .mkv, .mp4 and .mov. This media center also allows users to centralize all digital media coming from various sources for smooth and flawless playback performance, such as your favorite high resolution videos. Users can easily transfer digital media to the internal drive from shared folders on the network or even from external hard drives, thumb drive, camcorders or cameras.

Among the WD Live Hub media center’s role is that of a media server where any HD video, music or photos can be streamed from its internal drive to any DLNA/UPnP-compatible TV or multimedia device in a connected home or to game consoles like Xbox 360® and PlayStation® 3.

There’s also the My Book® Live™ home network drive, which gives consumers the fastest storage of and access to their content among consumer-grade network drives and provides a seamless set-up for centralizing a home’s digital media. Users can play music and videos stored on the My Book Live in iTunes®, as well as view their digital photos on their iPhone®, iPod Touch®, iPad™ and Android™ smartphones with the swipe of a finger through the included WD Photos™ application. Users can also securely access and share all the content and files stored on the My Book Live from any internet-connected PC or Mac® using WD’s free remote access service.

“Exploding content creation and consumption are driving demand for storage, thus creating opportunity for WD in multiple markets. WD will continue to introduce reliable, high quality products and solutions to provide exceptional value to our customers,” said Andy Kuo, Senior Director, WD Taiwan & SE Asia.

For more information about Western Digital, its range of award-winning products and technologies, visit http://www.wdc.com.

About WD

WD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and media products.

WD was founded in 1970. The company’s storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital® and WD brand names. Visit the Investor section of the company’s website (www.westerndigital.com) to access a variety of financial and investor information.

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Western Digital, WD, the WD logo, WD Caviar, WD TV and My Book are registered trademarks in the U.S and other countries; Green, WD TV Live Hub and My Book Live are trademarks of Western Digital Technologies, Inc. All other trademarks herein are property of their respective owner. As used for storage capacity, one megabyte (MB) = one million bytes, one gigabyte (GB) = one billion bytes, and one terabyte (TB) = one trillion bytes. Total accessible capacity varies depending on operating environment.

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